Free tools that don’t sugarcoat it.

See where you actually stand, in seconds. Our free tools give you a real, honest snapshot of your website, your ad spend, or your brand — no guesswork, no vague advice, just numbers built on the same data our strategists use for enterprise clients. Run the check, see your score, and when you’re ready to go deeper, our team is right there to walk you through what it actually means for your business.

Pick your check.

Twenty-eight tools, all live, all free to run. Search by name, or narrow by what they do — a few unlock extra depth with your email, but the free read never asks for it.

35 tools
BeginnerDiagnostics · All eight services

Marketing Plan Self-Assessment

All eight services plus the measurement underneath them, in one pass. Returns the one most likely to be costing you, and what to do about it first.

BeginnerDiagnostics

Mobile & Speed Spot-Check

A real response-time reading from your own browser, right now — no login, no plugin, just your own connection against your own site.

BeginnerDiagnostics

Brand Health Check

A short scored questionnaire on visual identity, tone and channel consistency, ending in a one-line diagnosis.

BeginnerDiagnostics

Where to Start

Five questions on your channels, website and priorities. One recommended starting point out.

IntermediateDiagnostics

Meta Tag & Snippet Previewer

Type a title and description, watch the live Google snippet and social share card build themselves, with character counts against Google's real ranges. Bulk mode for 10 pages unlocks with your email.

ProfessionalDiagnostics

Schema Markup Validator (Lite)

Paste a JSON-LD block, get a check against the fields Google calls required or recommended for the type you're using.

BeginnerCalculators

CPM Calculator

Cost, impressions and cost per thousand — give any two, get the third. No assumed rates, just the maths.

BeginnerCalculators

CPC Calculator

Cost, clicks and cost per click — give any two, get the third. Works for search, social or native.

BeginnerCalculators

Cost Per Completed View Calculator

Cost, completed views and CPCV — give any two, get the third. Built for CTV, OTT and 100%-completion video buys.

BeginnerCalculators

CPV Calculator

Cost, views and cost per view — give any two, get the third. Built for platform-defined view thresholds like YouTube TrueView.

BeginnerTemplates

Campaign Brief Template

Fill-in-the-blank structure for planning a campaign, built so the brief answers the questions before the media plan asks them.

IntermediateTemplates

Keyword Opportunity Sheet

A working spreadsheet for keyword research, structured the way we structure it, not the way a tool exports it. Competitor-gap columns unlock with your email.

ProfessionalTemplates

Client Onboarding & Kickoff Agenda

The first call decides the first ninety days. Roles, access and milestones, agreed before day one.

ProfessionalTemplates

Proposal / SOW Skeleton

The headings and questions a real proposal needs answered, in the order a client actually reads them.

ProfessionalTemplates

Media Plan One-Pager

The whole plan on one page, built to send a client without opening a slide deck.

BeginnerChecklists

Conversion Checklist

What to look at on a landing page before you spend another rupee sending traffic to it.

IntermediateChecklists

Pre-Launch Account Check

The things that quietly break attribution, found before the campaign runs rather than in the first report.

IntermediateChecklists

GEO / AI-Visibility Readiness Checklist

Fifteen checks on whether an AI answer engine could actually cite your page, from structure through to authority signals. Worked examples per category unlock with your email.

IntermediateChecklists

GA4 Setup & Event-Tracking Checklist

Foundational setup, conversion events, consent and reporting sanity checks, before you trust a single number.

IntermediateChecklists

Landing Page Technical Pre-Launch Checklist

Tracking, forms, mobile rendering and consent — checked before traffic hits the page, not after the first report.

IntermediateChecklists

Email Send Pre-Flight Checklist

Deliverability, rendering, compliance and timing — the checks that happen before you hit send, not after the bounce report.

BeginnerChecklists

Local SEO / NAP Consistency Checklist

On-site signals, off-site consistency and local content — the checks that decide whether Google trusts your address.

BeginnerAd Sales, AM & Ops

Creative Resizer

Upload one image, get back the five sizes that carry most display inventory, each compressed toward the limit that gets ads rejected. Custom sizing unlocks with your email.

BeginnerAd Sales, AM & Ops

Headline & Ad Copy Generator

Eight direct-response frames for Meta and Taboola, built from your product, audience and angle, with a live character count and a mock CTR score per headline.

ProfessionalAd Sales, AM & Ops

Campaign Pacing Tracker

Flight dates, budget and spend to date in — pacing status and the daily spend that lands you on budget out. Multi-channel pacing unlocks with your email.

ProfessionalAd Sales, AM & Ops

QBR Generator

Client, quarter and a few metrics in — a structured quarterly review out, ready to copy into a deck. Full breakdown unlocks with your email.

ProfessionalAd Sales, AM & Ops

Ad Tag & Tracking QA Checklist

Fourteen checks across tag firing, macros, click tracking, viewability and brand safety, checked against MRC standards. Export unlocks with your email.

IntermediateAd Sales, AM & Ops

UTM & Click-Tracker Builder

A clean, auto-lowercased UTM link in seconds — casing that differs is casing GA4 won’t merge. Bulk mode with CSV export unlocks with your email.

IntermediateAd Sales, AM & Ops

Negative Keyword Starter List Generator

A universal base plus industry packs, deduplicated into a list ready to paste into Google Ads — plain or phrase match.

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Rather have someone run all eight for you?

A call does all eight on a real account, with a person reading the output rather than a tool. Thirty minutes, and you keep the findings either way.

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