The whole plan, on one page — built to send, not to present.
Eight sections, kept to one page on purpose. If a section needs more than a few lines, it belongs in the full plan, not here. Built to send a client without opening a slide deck. Free to download, copy or adapt. No sign-up.
If a section needs more than a few lines, that's a sign it belongs in the full plan, not this page.
Download the Full One-Pager →1 · Campaign Snapshot
The name, the objective in one sentence, and the dates and budget attached to it.
Campaign name: Objective (one sentence): Flight dates: Total budget:
2 · Channel & Budget Split
Where the money goes, and what job each channel is doing.
Channel Role in this campaign Budget share _____________________ __________________________ ____________ _____________________ __________________________ ____________ _____________________ __________________________ ____________
3 · Audience & Targeting Summary
Who this is for, and the targeting levers that actually matter.
Who this is for, in one or two lines: Core targeting levers being used (not every setting — the ones that matter):
4 · Creative & Messaging Summary
The core message in one sentence, and the formats carrying it.
The core message, in one sentence: Creative formats running, by channel:
5 · KPIs & Success Metrics
The one number that decides if this worked, and what else is being watched.
Primary KPI: Target: Secondary metrics being watched:
6 · Timeline & Key Dates
Launch, the first checkpoint, and the end date, at a glance.
Launch: First review point: Flight end:
7 · Risks & Contingencies
The single most likely failure point, and the plan if it happens.
The one thing most likely to go wrong, and the plan if it does:
8 · Sign-off
Who prepared it, who approved it, and when.
Prepared by: Approved by: Date:
Free to use, adapt and share. No attribution required.
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