Before you spend another rupee sending traffic to it.

• The headline says what you sell, not what you believe.

  A stranger should know what you do within five seconds, without scrolling.

• The page matches the ad that sent them here.

  Mismatched headlines are the single most common cause of a page that looks fine and converts badly.

• There is one clear next action, not three competing ones.
• It loads fast on a phone, on mobile data — not office wifi.

• The offer is stated once, clearly, before any objection-handling.
• Price or the next step is visible without a scroll or an open form.
• There is a reason to act now, not just eventually.

• The form asks for only what you actually use afterward.
• Every field has a visible reason to exist.
• Error messages say what is wrong, not just that something is.
• It works on a phone keyboard — numeric fields open the number pad.

• At least one piece of specific proof appears — a number, a name, a result — not a vague claim.
• Contact information or a real person is visible, not just a form.
• Nothing on the page contradicts something said elsewhere on the site.
• Reviews or testimonials, if shown, are specific enough to be believable.

• Conversion tracking actually fires on submission — verified this month, not assumed.
• You know this page's conversion rate on its own, not blended with the rest of the site.
• Someone owns this page — a name, not a department.
• There is a date this page was last actually looked at, and it is recent.

This checklist tells you what to look at, not what your page will score. Fixing the first unchecked box in each section is usually more valuable than fixing everything in one.