Cost, completed views, CPCV. Give any two, get the third.
CPCV is what you pay for a video watched to full completion — the standard for CTV, OTT and other 100%-completion video buys. Fill in any two of the three numbers below and this works out the one you're missing.
Your numbers
CPCV = Cost ÷ Completed views. Enter the two you know — total cost, number of completed views, or the CPCV rate itself — and leave the third blank.
Fill in any two of the three fields below — the third gets calculated.
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What CPCV actually measures, and how it differs from CPV
A "completed view" here means the ad played to 100% — nothing less counts. That's a stricter bar than CPV, which platforms like YouTube TrueView typically count at a much shorter threshold, often around 30 seconds or a full skippable duration, whichever is shorter. CPCV is the metric you'll usually see quoted on CTV, OTT and some programmatic video deals where the buyer only pays for impressions watched in full.
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