Cost, views, CPV. Give any two, get the third.
CPV is what you pay per view, on platforms like YouTube TrueView, Meta and TikTok. Fill in any two of the three numbers below and this works out the one you're missing. No benchmark, no guesswork, just the arithmetic.
Your numbers
CPV = Cost ÷ Views. Enter the two you know — total cost, number of views, or the CPV rate itself — and leave the third blank.
Fill in any two of the three fields below — the third gets calculated.
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What counts as a "view" here
Unlike a click, a view is defined by the platform, not by you — and the threshold varies. YouTube TrueView typically counts a view at around 30 seconds watched, or the full duration if the video is shorter, or on interaction with the ad. Meta and TikTok set their own thresholds too, usually shorter. If your buy requires the ad to play to full completion instead, that's CPCV, not CPV — check which one your platform is actually billing you on before comparing numbers across campaigns.
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