Cost, clicks, CPC. Give any two, get the third.
CPC is what you pay per click, on search, social or native. Fill in any two of the three numbers below and this works out the one you're missing. No benchmark, no guesswork, just the arithmetic.
Your numbers
CPC = Cost ÷ Clicks. Enter the two you know — total cost, number of clicks, or the CPC rate itself — and leave the third blank.
Fill in any two of the three fields below — the third gets calculated.
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What CPC actually measures
CPC is the price of a single click, worked out from what you spent and how many clicks you got — it says nothing about what happened after the click. A low CPC on traffic that never converts is worse than a high CPC on traffic that does, which is why this is a starting number for a media plan, not the whole story.
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