MEDIA PLAN ONE-PAGER — Scale and Beyond
Built to send a client without opening a slide deck. Fill it in, keep it
to one page — if a section needs more than a few lines, it belongs in
the full plan, not here.
Free to use, adapt and share. No attribution required.

1 · CAMPAIGN SNAPSHOT
Campaign name:                              Objective (one sentence):

Flight dates:                               Total budget:

2 · CHANNEL & BUDGET SPLIT
Channel                    Role in this campaign             Budget share
_____________________      __________________________        ____________
_____________________      __________________________        ____________
_____________________      __________________________        ____________

3 · AUDIENCE & TARGETING SUMMARY
Who this is for, in one or two lines:


Core targeting levers being used (not every setting — the ones that matter):


4 · CREATIVE & MESSAGING SUMMARY
The core message, in one sentence:


Creative formats running, by channel:


5 · KPIS & SUCCESS METRICS
Primary KPI:                                Target:

Secondary metrics being watched:


6 · TIMELINE / KEY DATES
Launch:                    First review point:                    Flight end:

7 · RISKS & CONTINGENCIES
The one thing most likely to go wrong, and the plan if it does:


8 · SIGN-OFF
Prepared by:                                Approved by:                    Date: